Having a sloppy, poorly organized portfolio tells the interviewer that you aren't conscientious about your work. Have a professional case in which to store your designs.
Have notes next to the images to explain each piece. Layer Magazine suggests creating a unique leave-behind piece for the interviewer to keep at the end of the interview. This reminds the employer of you and your work when they review all the applicants' interviews.
Know your market and the company's culture when preparing your portfolio for the interview. A conservative corporation likely won't appreciate seeing provocative designs, and a brand that markets to a younger crowd will want on-trend images. Arrive at the interview on time and in business attire. Jeans and a casual shirt may be the company's dress code, but until you become an employee, wear appropriate attire for an interview -- slacks, a dress shirt and nice shoes minimum.
Though this is particularly popular in the portfolios of UX designers, it can also be useful in other areas of design. It may also turn off prospective employers by incorporating too much work from disparate areas. Customise your portfolio to the position you desire, bearing in mind that the work you present is likely to be the kind of work you will be hired to do more of in the future. Do not overburden your portfolio of spec jobs or unsolicited projects.
Of course, the odd unsolicited design will help demonstrate your talent when you do not yet have client work to show for it. Too often, however, demonstrates that you are good at operating in solitude with no constraints, which is almost never the case on a paying project. Rather than just exporting a few exported images, bring your job to life with graphics that demonstrate the big picture.
Make time to plan a photoshoot for your designs. This is particularly important for industrial design portfolios, but it is also good to practise diagrams and other graphic design work. Consider the paint scheme, props, and environments by taking photos that reflect the spirit of your work.
Extend the same sense of style that was developed in work into the surroundings. You can place your stationery style casually next to a steaming latte with green ferns in the background, or you can capture the last rays of golden hour sun softly falling on your hand lettering bits.
Mockups can also produce acceptable results where photoshoots are not an option. Remember that you are not the only designer with access to downloadable mockups, so spice it up by incorporating your own personal aesthetics and calling them your own.
Often simpler is better, with the most important details easy to find. Certainly don't make a potential client have to search for your email address or social links. He uses a micro glitch effect as a creative way to make it clear which text elements are clickable, adding originality without complicating usability. Many portfolios aim to wow clients by showing perfect finished work.
The problem with this is that no two projects are the same, and the chances are that what a client wants does not fall within the exact style of the work you've done before. By showing only finished pieces, you give a client little idea of how you work, what your thought processes are, and how you make decisions.
Sometimes it can come across as a random presentation of attractive designs based on your own tastes. A client looking for a designer rather an artist is more likely to want to see the context behind your work to know what the problem was and how you solved it.
As in the old adage from school mathematics classes, you need to show your working out. Product designer Daniel Polevoy includes sketches and detailed background context in his portfolio. The above image is a hand-drawn sketch made for a personal project to redesign Go Pro app content for iOS before he moved on to making mockups.
Try to avoid technical jargon where possible so that the work can be understood by the average client, and talk them through how you arrived at the finished design. Unless you specialise in a particular niche or are someone to whom clients come looking for a very specific style, you will probably have clients looking for different types of products and different visual styles.
Showing examples of only one type of product or style of work risks turning them away. Potential clients may form the impression that you have a personal style that you impose on all projects and that you don't have the versatility they need to develop something different. Aim to present a range of work of different types and for varied clients. This will show that you can work to diverse briefs. However, I spend weeks preparing my portfolio and reading best practices online but how to handle the actual moment of presentation: What do I say?
Am I talking too much? How should it change based on the scenario? Whether your craft is in writing, art, graphic design , interior design, fashion, photography or journalism, you will need a digital portfolio to highlight your skills and present your work. A presentation used to be a physical portfolio that you either dropped off with an employer or brought with you to present in person during an interview.
Now that portfolios are online, we need to learn how to present a digital portfolio. Sometimes interviewers will want to flip through your work on their own, which I never understood because having someone present their portfolio tells me so much about the person.
If they want you to present your whole portfolio, the two biggest variables are timing and how in depth you go on each project. In presenting the first project, you can get a sense of both of these. Start with a brief summary of what the creative brief was.
Explain your role on the project, and if relevant, who the other key players were. Give them a few seconds to look at the screen, and then move forward. In closing, ask if the interviewer has any questions.
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